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How Online Video Has Changed Facebook Into An Internet Powerhouse
Last week I made my second attempt at saying au revoir to Facebook. Not for good. That would be like saying an official goodbye to 1,300 of my 1,400 closest friends. Instead, I was hoping to take a leave of absence from the social media craze.
After a solid four-day effort, I sadly fell off the wagon. Albeit a challenging goal, I did not fail because I’m weak, but because my life suddenly became significantly more complicated. Instead of relying on one single platform, I now had to turn to multiple different sources: The Wall Street Journal for news updates, Pandora for music, Skype for video calling and YouTube for my online video fix.
Social Networking changed the way we share information years ago, and online video isn’t exactly a new phenomenon. However, recent Facebook changes have changed how we watch and share video, turning the social networking platform into a one-stop shop for (most) all of your Internet needs.
Users can now publish and playback video content directly within their Newsfeed, allowing individuals to watch videos from all over the Internet without ever having to leave Facebook.
And why navigate elsewhere when free video-sharing services like Vevo and YouTube have their own Facebook pages with video watching and sharing capabilities?! Even premium online video services like Hulu have recognized the importance of the Facebook/Online Video duo, offering a free month of services just for linking your Hulu and Facebook accounts.
The newly implemented Video Sharing feature is the icing on the cake when it comes to Facebook’s video options. This Skype-powered video-calling feature allows users to video chat with friends directly from their Facebook account. No answer? No problem. Callers have the option of leaving the recipient a personalized video message.
The advancements being made in both online video and social media seem to be occurring daily. I don’t consider myself to be an innovator, so my predictions are as good as the next guy’s (or girl’s). However, I can say, with complete confidence, that things are just starting to heat up.
Meredith
Social Media Specialist
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